The Auction to Smile at Life
At the launch of Maison Aïla , a highlight of the evening was the charity auction, where an exclusive T-shirt from the collection was put up for sale to benefit the association Sourire à la Vie . This organization, founded in 2006 in Marseille , supports children with cancer throughout their treatment journey, offering them moments of joy and resilience through adapted activities and stays .
The funds raised during this auction will contribute directly to financing Sourire à la Vie projects, allowing many children to continue to smile, even in the face of illness . This collaboration perfectly embodies the values of solidarity and kindness dear to Maison Aïla , transforming fashion into a powerful tool for support and social change .
To learn more about the Sourire à la Vie association and discover how you can support them, visit their website: https://www.sourirealavie.fr/ .
The funds raised during this auction will contribute directly to financing Sourire à la Vie projects, allowing many children to continue to smile, even in the face of illness . This collaboration perfectly embodies the values of solidarity and kindness dear to Maison Aïla , transforming fashion into a powerful tool for support and social change .
To learn more about the Sourire à la Vie association and discover how you can support them, visit their website: https://www.sourirealavie.fr/ .
